An evolving smart assistant. 

Gen is a character that can be upgraded with various attributes. The first time the user uses it, the assistant is very neutral and robotic. After every successful brushing session, the user earns points and coins, in order to spend them and upgrade his/ her character. Each time, the assistant’s character is slightly changed, and it behaves differently than before. At the end, each user has its own personalized smart assistant.

Through this gamified experience, the user has a more pleasant and appealing brushing journey.