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HYPATIA

Brand Identity (logo)
2020

Hypatia is a sport clothesline with products made on demand. It signifies a new are in e-commerce and it empowers personalization and meaningful fashion. Hypatia {meaning supreme/ top} tries to offer the best in each aspect: quality & design.
The logo is minimal, geometrical, black & white, as well as the rest of the brand ID who comes to fulfill the main concept-art: edgy, bold, and at the same time elegant. 

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